The National Football League has been doing their best to increase its popularity in China, but from 2004 to now, it’s still a strange name to most people. Unlike the NBA, who has star Chinese players like Yao Ming and Yi Jianlian, the NFL is nothing about any Chinese, and the sports American football itself is nothing familiar to Chinese.
I’ve heard that some college football player of Chinese origin will put on NFL jerseys in new future. That is a basic step for the NFL to start its business in Chinese. If they want have more share of the China market, well, a lot more needs to be done.
First of all, the league really needs invest a lot to make American football a favorite sports to young man. As a matter of fact, what Chinese people called football is what is internationally known as soccer. This country has many soccer teams but none has played well enough to satisfy their fans ever. There are few professional football teams, let alone football games. I guess the league will have to spend quite a lot of time in promoting the real meaning of the sports. And that is only some of the first steps, so I guess it will take at least three to five years before NFL gets some popularity in China. To be as hot as NBA? Well, let’s say a decade.
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